How To Build A Brand Identity That Matters w/ Mike Smith (#098)

How To Build A Brand Identity That Matters w/ Mike Smith (#098)

In this episode, Mike talks to Alex about how skate culture launched him into his career, why brand identity matters, how he's learned to embrace systems that are disposable, and what happens when a brand has no soul.

Alex Sugg
Alex Sugg

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Mike Smith is the co-founder and art director of Smith & Diction, a branding and design studio based in Philadelphia. In this episode, Mike talks to Alex about how skate culture launched him into his career, why brand identity matters, how he's learned to embrace systems that are disposable, and what happens when a brand has no soul.

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